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Full job description
COMPANY: SMILE (smile.com.au)
REPORTS TO: Marketing Lead
DIVISIONS: Retail Dental Cover + Corporate Dental Cover
COMMITMENT: 20hrs/wk. Mon-Friday, Expected at least 4 hours overlap with 8am-5pm GMT+10 (Brisbane, Australia) daily.
LOCATION: Remote
ROLE OBJECTIVES
This performance profile aims to attract a Content Marketer with a proven and successful track record of developing compelling and strategic content that resonates with our target audience across all stages of the member journey. This role includes leveraging artificial intelligence tools to optimise content performance to drive sales growth and member retention.
This role will be reporting to the Marketing Lead and will be a part of the Retail Dental Cover & Corporate Dental Cover Divisions.
The position will have a part-time commitment of 20 hours per week with at least 4 hours of crossover b/w 8 am-5 pm GMT+10 (Brisbane, Australia)
ABOUT SMILE
Smile is a national digital health company, comprising 5 divisions including the National Dental Network, Health Fund Partnerships, Projects & Investments plus more recently, Retail Dental Cover and Corporate Dental Cover. Smile is committed to revolutionising quality healthcare accessibility and affordability for the people of Australia. Smile is the top-rated dental cover in the country, offering Retail Dental Cover to the public and Corporate Dental Cover to companies and their teams across Australia. Smile has had a global distributed team for 7+ years & maintained a 5-star rating on Upwork.
KEY RESPONSIBILITIES
- Develop & execute a comprehensive content marketing strategy aligned with company objectives & member personas to drive engagement across each stage of the member funnel. brand awareness, lead generation, member engagement & retention.
- Utilise AI-driven insights to identify content opportunities, and optimise content performance and audience targeting.
- Produce high-quality and engaging content across various platforms (website, social media, email etc.) that educates, informs, and inspires our audience.
- Update and refresh existing content to ensure relevance and maximise SEO impact.
- Develop content tailored to each stage of the member journey, from awareness to conversion, retention, and re-join.
- Implement personalised content strategies using AI tools to enhance member engagement and conversion rates.
- Monitor campaign performance, analyse results, and iterate strategies based on data-driven insights.
- Leverage AI-powered analytics to refine content delivery and distribution strategies.
REQUIREMENTS
This PART-TIME ROLE will only suit someone who also meets the following requirements:
- Has a passion for excelling in all they do, and this is evidenced in Upwork ratings/feedback or extra references provided in your application
- Has extensive experience and evidence achieving exceptional results with Content Marketing.
- Can be analytical, strategic, and creative when the role requires it
- Has perfect spoken & written English
- Has the highest integrity
If you believe you are a great fit for the role and meet ALL requirements above, we are looking forward to hearing from you!
PLEASE APPLY THROUGH THE LINK: https://form.asana.com/?k=VdtOtMOp3VlXpBsTyhEs7g&d=186382673641584
Job Type: Full-time
Application Question(s):
- Please make sure to apply through this link with full answers, CV and Cover Letter: https://form.asana.com/?k=VdtOtMOp3VlXpBsTyhEs7g&d=186382673641584
Application Deadline: 21/04/2024
