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Full job description
We are looking for a Copywriter to create compelling and effective copy for marketing materials.
You will be responsible for working closely with the Brand Managers and creative teams to understand the company’s brand and messaging, and using data and analytics to measure the effectiveness of your writing.
The ideal candidate will have experience in copywriting, strong writing and editing skills, and a deep understanding of the company’s target audience and marketing goals.
Responsibilities
- Create compelling and effective copy for marketing materials, such as website content, emails, blogs, user manuals, and social media posts
- Write scripts for short video ads, influencer reels and other video content
- Edit and proofread marketing materials to ensure accuracy and consistency
- Conduct market and customer research to understand the target audience and create relevant and engaging copy. Ensure that all copy aligns with the brand
- Use data and analytics to measure the effectiveness of writing, and make adjustments as needed
- Provide training and support to team members on marketing copywriting best practices and tools
- Contribute to the development and continuous improvement of the company’s marketing copywriting process
- Stay up-to-date on industry trends and best practices in marketing copywriting
Requirements and skills
- 2-5 years of experience in marketing copywriting or a related field
- Strong writing and editing skills, with a portfolio of writing samples
- Familiarity with data analysis and reporting tools, such as Google Analytics
- Excellent communication and collaboration skills, with the ability to work effectively with a team
- Ability to conduct market and customer research to create relevant and engaging copy
- A desire to learn and grow in the marketing copywriting and content field
- Bachelor’s degree in marketing, communications, or a related field
Job Type: Full-time
Pay: ₹14,781.77 - ₹34,417.66 per month
Benefits:
- Paid sick time
- Paid time off
Schedule:
- Day shift
Experience:
- total work: 2 years (Preferred)
Work Location: In person
