Digital Marketing Manager, Wholesale Performance Media

Full job description

JOB DESCRIPTION

You're an original. So are we.

We're a company of people who like to forge our own path. We invented the blue jean in 1873, and we reinvented khaki pants in 1986. We pioneered labor and environmental guidelines in manufacturing. And we work to build sustainability into everything we do. Our brands stand for freedom and self-expression around the world.

Where we lead, others follow. For more than 160 years, we've used the strength of our brands to lead with our values and make an outsized impact on the world. We employ more than 15,000 people globally to support our great brands: Levi's®, Dockers®, Denizen®, Signature by Levi Strauss & Co.™ and Beyond Yoga.

We are looking for an experienced Digital Marketing Manager, Wholesale Performance Media to drive high growth with Levi’s important wholesale partners. You will be part of a highly talented team focused on developing an innovative digital marketing strategy. You will manage the portfolio of online performance marketing channels to increase revenue, customer acquisition, and customer retention across Levi’s wholesale partners. Your role will involve working with cross-functional team members and external vendors. You will report into the Senior Manager, Performance Media. This is a hybrid role based in San Francisco, CA.

About the Job

• Oversee performance media in many channels across Levi’s US & CA wholesale.com partners – including Amazon, Macy’s, & Kohls marketing channels.
• Optimize campaigns to maximize incremental revenue and achieve our goals.
• Monitor and evaluate market trends (consumer spending behavior, promotional landscape, competitive environment).
• Manage agency partners daily and long term roadmaps.
• Collaborate with business owners, site merchants, creative, brand, and other teams to deliver ongoing business results.
• Partner with DTC, brand, and global marketing teams to ensure alignment in consumer experience and identify opportunities for operational and performance efficiencies.
• Create weekly, monthly, and quarterly reports to evaluate performance against forecast and share performance data with partners.
• Be the internal champion of performance marketing throughout the company.

About You

• 3-5 years of experience in digital marketing in an ecommerce environment.
• 3+ years of hands-on experience managing performance marketing channels (ex. Google, Amazon, Criteo).
• Experience managing agencies, managing a sizeable budget, and building out marketing programs at scale.
• Knowledgeable about attribution strategy, incrementality testing, and LTV analysis.
• Familiar with leveraging first and third-party data to drive consumer insights and audience strategies.
• Excellent quantitative analytics skills, must be able to use data to power marketing decision-making.
• Bachelor's degree or comparable working experience.

The expected starting salary range for this role is $96,600 -$146,200 per year. We may ultimately pay more or less than the posted range based on the location of the role. The amount a particular employee will earn within the salary range will be based on several factors including, but not limited to, relevant education, qualifications, experience, skills, performance and business needs.

Levi Strauss & Co. (LS&Co.) offers a total rewards package that includes competitive pay, incentive plans, and a wide array of benefits designed to help you and your family stay healthy, meet your financial goals, and balance the demands of your work and personal life. Available benefits vary depending upon the specifics of the role; details relating to a specific role will be made available upon request.

Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, benefits or other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole discretion unless and until paid and may be modified at the Company's sole discretion, consistent with the law.

Levi Strauss & Co. is committed to equal employment opportunity, affirmative action, and recruiting and maintaining a workforce that welcomes and respects people from diverse backgrounds while enabling our employees to make an impact. We value the unique combination of talents, experiences, and perspectives of each employee, making our collective success possible.

We put a lot of thought into our programs to provide you with a benefits package that matters. Whether it is for medical care, taking time off, improving your health or planning for retirement, we've got you covered. Here's a small snapshot:

• 401K match: $1.25 for every $1.00 you contribute up to the first 6% of pay you save.

• Five hours of paid volunteer time per month with nonprofit organizations

• Product discount of 60% off regular-price merchandise

• Paid Family Leave