Director, Technology Marketing Optimization

Full job description

As a global marketing experience company, Quad’s goal is to help our clients win every day. We use our data-driven integrated marketing and manufacturing platform to streamline solutions for our clients, reduce friction and enhance their marketing spend effectiveness. We’ve built a rich legacy by believing in our people, allowing them to act like owners and to take charge of their own success. Whether an operator, sales rep, a graphic artist or a clinician, we’re all driven to perform at our best— for ourselves and our clients. At our core, we’re a company that believes we can always create a better way.

The Director of Marketing Technology Optimization will lead our consulting efforts in marketing automation and personalization, focusing on enhancing our clients' marketing strategies across all media touchpoints through precise, technology-driven solutions. This role demands a profound understanding of marketing technology (martech) best practices and is largely consultative, while leveraging a portfolio of implementation partners.

This position can be 100% remote with preference to Milwaukee, New York City, and Chicago.

Responsibilities:

• Provide expert consultation to clients on marketing automation strategies to ensure alignment with their business objectives across all channels.
• Advise on the selection and integration of marketing automation tools and platforms, emphasizing system capabilities and potential optimizations.
• Maintain a deep understanding of current and emerging martech trends, translating these into actionable insights for both Quad and its clients.
• Manage a network of third-party consultants, ensuring high standards of representation and expertise in specific domains are met and aligned with client needs.
• Work closely with internal teams to facilitate cohesive client strategies and the seamless execution of marketing initiatives.
• Monitor and analyze performance metrics, offering strategic recommendations to enhance campaign effectiveness and marketing ROI.

Qualifications:
Appropriate education and/or experience may be substituted on an equivalent basis

• Bachelor’s degree in Marketing, Business Administration, Information Technology, or a related field.
• Master’s degree or an advanced qualification in a relevant field is preferred.
• Minimum of 10 years in marketing or a related field, with at least 5 years focused on marketing technology consulting.
• Extensive experience in a senior consultancy role within a marketing agency or similar environment.
• Certification in Marketing Automation platforms such as Adobe, Salesforce Marketing Cloud or similar is highly advantageous.
• Additional certifications in Project Management (PMP), Customer Experience (CX), or similar, are desirable.
  Proven expertise in consulting on marketing automation and personalization across online and offline media.
• Strong background in martech consultancy, capable of leading strategic projects and initiatives.
• Excellent leadership skills with experience in managing a consultant network or agency partners.
• Thorough knowledge of marketing technology platforms and their strategic application in business.
• Experience managing a community of outsourced vendor partners
• Expertise in various marketing platforms and analytics tools.
• Strong analytical and problem-solving skills.
• Exceptional verbal and written communication abilities.
• Ability to thrive in a dynamic, fast-paced environment.
• Robust project management skills, with the capability to oversee multiple projects simultaneously and meet deadlines.

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We offer excellent benefits to eligible employees, including 401(k), holidays, vacations and more.

Quad is proud to be an equal opportunity employer and values diversity. We are committed to creating a place of belonging — a space where employees do not need to sacrifice who they are to exist and grow in our workplace. Quad does not discriminate on any unlawful basis including race, religion, color, national origin, disability, gender, gender identity, sexual orientation, age, marital status, veteran status, genetic information, or any other basis prohibited by applicable federal, state, or local laws. Quad also prohibits harassment of applicants and employees based on any of these protected categories.

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