Full job description
Reporting to the Director of Sports Marketing, the Event Marketing Manager is responsible for overseeing entire event lifecycles for the Skechers Performance division, while executing best-in-class initiatives to promote and grow the Skechers brand.
ESSENTIAL JOB RESPONSIBILITIES
- Responsible for overall management, communication, and production of all Skechers Performance events.
- Main point of contact for all event partner teams while managing day-to-day communication with key players from each corporation.
- Create and maintain Performance Event Calendar throughout each year.
- Regularly share calendar updates with all necessary parties.
- Lead planning meetings with both external event partners and internal teams.
- Responsible for creating and maintaining a detailed planning document with timelines and deliverables for each event on the calendar.
- Schedule meetings and follow ups on important actions from meetings.
- Lead communication flow for all internal teams leading into an event.
- Delegate event tasks to various internal teams while ensuring teams stay on track with all deadlines.
- Collaborate with Field Marketing Team to ensure event details and expectations are communicated ahead of each event.
- Coordinate and schedule out onsite operational set-up and break down for all events.
- Create detailed event recaps with imagery and event KPIs to share with executive team after each event.
- Assist in the development and coordination of marketing asset deliverables for events, such as print/digital design assets and marketing collateral.
- Collaborate with marketing and sales teams to develop and execute comprehensive event strategies to amplify our brand, drive demand, and accelerate sales opportunities.
- Bring creative and disruptive ideas forward and build capability and strategic partnerships that will benefit the brand long-term.
- Responsible for collaborating with Account Marketing to plan and execute key retail partner events and demo days.
- Liaison with Wholesale Accounts and Account Marketing on shipping/staff needs and to ensure each event features the latest and greatest product being sold onsite.
- Collaborate with event partners to build a social media calendar surrounding key product launches and events.
- Manage the forecasting of promotional footwear for event partner staff on a quarterly basis.
- Monitor inventory levels and depletion of inventory.
- Ensure all vendors are set up and payments are processed accordingly.
- Proactive approach to handling issues and troubleshooting any emerging problems.
- Liaison with other internal departments, such as Apparel, Retail, Visual Merchandising, and PR on various projects.
- Collaborate and work in a team environment with other sports and marketing team members.
- Travel in the U.S. may be required to provide on-site support at select events to ensure seamless execution.
ADDITIONAL RESPONSIBILITIES
- Perform additional responsibilities, as required by management.
SUPERVISORY RESPONSIBILITIES
- No.
The pay range for this role is $80,000-$100,000/yr USD
About Skechers
Skechers (NYSE: SKX), a global, Fortune 500® brand develops and markets a diverse range of lifestyle and performance footwear, apparel, and accessories. Developing comfort technologies is the foundation of all we do – delivering stylish, innovative, and quality products. Serving over 180 countries and territories, Skechers connects customers to products through department and specialty stores, e-commerce and digital stores, and through our more than 4,700 company-and third-party-owned retail locations. Headquartered in Southern California, with offices and distribution centers around the globe, Skechers has spent 30 years helping people of all ages look and feel good.
Equal Employment Opportunity
Skechers is committed to providing a safe, inclusive, and respectful work environment. Skechers provides equal employment opportunities for all employees and applicants for employment without regard race, color, religion, gender, gender identification and expression, national origin, marital status, age, disability, genetic information, military status, sexual orientation, or any other protected characteristic established by local, state or federal law.
Reasonable Accommodation
Applicants for employment who require a reasonable accommodation to apply for a job should request appropriate accommodation by emailing benefits@skechers.com.
To perform this job successfully, an individual must be able to perform each job responsibility satisfactorily. The skills, abilities and physical demands described are representative of those duties that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities, who are otherwise qualified for the job position, to perform the essential functions.
