Market Research Analyst

Full job description

Date: May 16, 2024

Location: Houston, TX, US, 77002

Company: CenterPoint Energy

CenterPoint Energy and its predecessor companies have been in business for more than 150 years.

Our Vision: Our vision is to become the most admired utility in the United States through the execution of our long-term growth strategy. We have an unwavering commitment to safely and reliably deliver electricity and natural gas to millions of people.

Our Commitment: CenterPoint Energy is committed to creating an inclusive work environment where business results are achieved through the skills, abilities and talents of our diverse workforce.

At CenterPoint Energy, individuals are respected for their contributions toward our company objectives. We strive for an inclusive work environment across all levels that is reflective of the available workforce in the communities we serve.

Job Summary

Provides administrative and research assistance for various projects, as assigned by the Market Research and Analytics Manager. Responsible for providing qualitative and quantitative research, evaluation support, technical assistance, needs assessment, and support services for a variety of business units across multiple states. Assist with project management activities, data collection activities, conducting research and evaluation across a broad range of topics.

The successful candidate must possess project management skills, be knowledgeable in social science research, including evaluation theory and methodology, and proposal and report writing. The position requires diplomacy, problem solving skills, motivation, and the ability to work independently and in teams. Important competencies include results oriented, strategic planning, communication, and collaboration. This position is in the Market Research and Analytics group, within the Marketing and Customer Experience Organization.

Additional Qualifications (cont.)

Essential Functions

• Write proposals with direction from executives, directors, and managers
• Write a questionnaire with little or no direction
• Write or review tab plans directed toward the final analysis
• Conduct research and evaluation activities (site visits, focus groups, qualitative interviews)
• Conduct quantitative data file production and manipulation and basic statistical analyses
• Create an action plan with little or no direction
• Create topline and final reports and be able to present research findings either on their own or in tandem with the business developer/VP
• Recommend changes in procedure or processes for research investigations and make decisions relating to project issues, including field, sample, weighting, etc.

Education Description

• Requires a bachelor’s degree in a social science, economics, marketing, business or related field with exposure to the social science research and evaluation functions.

Experience

• Requires a minimum of 1-3 years of experience with custom market research, data analysis, and/or market insights.

Additional Qualifications

• Experience with simple statistical analysis using software like Excel, SPSS, or SAS
• Experience with research and evaluation activities
• Experience with multivariate techniques – when to use them and how to interpret the output (Conjoint/Discrete Choice/Max/Diff, Optimization)
• Excellent analytical skills
• Strong writing skills; building a story from the data
• Experience with reviewing and designing questionnaires and training materials
• Knowledge if a variety of different custom quantitative research methods; experience with online custom research
• Ability to manage time across multi-faceted projects
• The ability to produce timely, high-quality deliverables

• Experience with simple statistical analysis using software like Excel, SPSS, or SAS
• Experience with research and evaluation activities
• Experience with multivariate techniques – when to use them and how to interpret the output (Conjoint/Discrete Choice/Max/Diff, Optimization)
• Excellent analytical skills
• Strong writing skills; building a story from the data
• Experience with reviewing and designing questionnaires and training materials
• Knowledge if a variety of different custom quantitative research methods; experience with online custom research
• Ability to manage time across multi-faceted projects
• The ability to produce timely, high-quality deliverables

• Experience with simple statistical analysis using software like Excel, SPSS, or SAS
• Experience with research and evaluation activities
• Experience with multivariate techniques – when to use them and how to interpret the output (Conjoint/Discrete Choice/Max/Diff, Optimization)
• Excellent analytical skills
• Strong writing skills; building a story from the data
• Experience with reviewing and designing questionnaires and training materials
• Knowledge if a variety of different custom quantitative research methods; experience with online custom research
• Ability to manage time across multi-faceted projects
• The ability to produce timely, high-quality deliverables

Additional Qualifications (cont.)

• Able to demonstrate excellent teamwork and collaboration skills; strong interpersonal and conflict resolution skills
• Able to apply knowledge of SAS, SPSS, mTAB, SAP, CRM, Marketing Automation Software, Microsoft Office including Excel, Word, Access and PowerPoint
• Able to identify creative and innovative solutions to resolve problems, and make sound decisions
• Able to assess a variety of customer, marketing, industry, competitive and trend data and shape business strategy based on a discipline approach
• Able to understand competitive landscape, economic trends, and operational processes and costs
• Ability to prioritize and multitask
• Able to apply excellent organizational skills and strong attention to detail
• Able to demonstrate is a quick learner, who can absorb new ideas swiftly and easily
• Able to work across the organization to establish mutual goals and a joint planning process to achieve business objectives
• Experience with Qualtrics a plus

We want you to know
Being a part of the CenterPoint Energy team is more than a career alone. It's an opportunity to make a positive impact. You will be an integral part of enabling everyday life and the pursuit of possibilities for the customers we serve and the communities we share. The vital services we provide are at the core of making our world work, and by sharing your energy with us, we'll create a better tomorrow together.

Diversity, Equity and Inclusion
CenterPoint Energy is committed to creating an inclusive work environment where business results are achieved through the skills, abilities and talents of our diverse workforce.

At CenterPoint Energy, individuals are respected for their contributions toward our company objectives. We strive for an inclusive work environment across all levels that is reflective of the available workforce in the communities we serve.

What we bring to you

• Competitive pay
• Paid training
• Benefits eligibility begins on your first day
• Transit subsidies
• Flexible work schedule, paid holidays and paid time off
• Access to discounts at fitness clubs and an on-site wellness center at our headquarters in Houston
• Professional growth and development programs including tuition reimbursement
• 401(k) Savings Plan featuring a company match dollar-for-dollar up to 6% and a company contribution of 3% regardless of your contribution

Job Type: Full Time
Posting Start Date: 05/16/2024
Posting End Date: 05/30/2024

This contractor and subcontractor shall abide by the requirements of 41 CFR §§ 60-1.4(a), 60-300.5(a), and 60-741.5(a). These regulations prohibit discrimination against qualified individuals based on their status as protected veterans or individuals with disabilities and prohibit discrimination against all individuals based on their race, color, religion, sex, sexual orientation, gender identity, or national origin. Moreover, these regulations require that covered prime contractors and subcontractors take affirmative action to employ and advance in employment individuals without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status or disability.
Nearest Major Market: Houston