Regional Account Manager

Full job description

Company Description

The Regional Account Manager’s (RAM) main priority is selling and executing Red Bull strategy and initiatives with a set group of Regions, Divisions, or Banners of a specific national chain. Key responsibilities include building highly productive retailer partner relationships at the region/division level; fostering strong internal relationships with cross-functional partners & DPs, owning the development & execution of innovative sub-national strategies, and managing data analytics and scorecarding.

Job Description

DELIVER ADDITIVE VOLUME AND WIN SHARE AT DIVISION LEVEL

Wire with Division/Banner/Operation level decision makers at assigned retail chains

Drive best-in-class execution of national programs through retailer decision makers

Evaluate and own all KPIs for owned divisions and banners

Sell and Influence retail decision makers to add programming, long-term sales drivers, and temp QPODs

Work with RBNA marketing within the BUs and Regions to find tangible assets or affinities to leverage locally

Own and develop annual business plans for your divisions that complement and build on the NAM's plans

Always prospect and close new REACH opportunities in the market

CROSS FUNCATIONAL LEADERSHIP AND PARTNERSHIP

Maintain open communication with relevant BU & DP personnel to ensure personal contact & effective program implementation

Build sustainable Infrastructure to ensures that Distributor Partners are set up for success inclusive of DP wiring into you’re accounts, ensuring that DP management and ASM's deeply understand plans, and developing tools and resources to give the ASM the best chance for a successful meeting/conversation

Visit DPs to ensure clarity of plan, prioritization, and local opportunities

Co-develop local plans with DPs to maximize volume-per-outlet (VPO), while minimizing all execution gaps

Communicate performance, scorecarding, wins, & opportunities

BUSINESS ANALYTICS

Use data analytics to define priorities, evaluate performance, & identify opportunities for Establish necessary tools, templates, and scorecards to measure Distributor Partners and identify selling opportunities

Conduct quarterly business reviews to update internal and external stakeholders on business, channel competition, opportunities.

Work with Sr. Manager and National Account Managers to evaluate ROI with regards to all regional/divisional events and promotions.

Analyze results of promotions, programs, and incremental division-level programs

Share examples of Red Bull marketing and retail activities/activations to demonstrate key points of difference to competition

Ad hoc ownership of special projects for both the Value Team and total small format

Qualifications

2 + years in Sales and Key Account experience with a strong track record of success, preferably in beverage, CPG (Consumer Packaged Goods), or FMCG (Fast Moving Consumer Goods) industries or within a Direct Store Delivery DSD) operation

Should have experience in chains (Value/Dollar preferred)

Robust analytical skills and experience using internal and external data sources (i.e., Nielsen, Circana)

Strong negotiation skills

Innovative, creative, solution-oriented mindset

Self-motivated and able to work independently

Must be highly proficient in Microsoft Excel and PowerPoint

Additional Information

Our current Benefits include:

Comprehensive Medical, Dental and Vision Plans, 401k Match, Family Leave, PTO & Paid Holiday Schedule, Pet, Legal, and Life Insurance, Tuition Reimbursement (Benefits listed may vary depending on the nature of your employment and/or work location)

Red Bull North America, Inc. is an Equal Opportunity Employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, veteran status, age, or any other classification protected by Federal, state, or local law.