Senior Specialist Marketing

Full job description

Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 114,000 colleagues serve people in more than 160 countries.

Working at Abbott

At Abbott, you can do work that matters, grow, and learn, care for yourself and family, be your true self and live a full life. You’ll also have access to:

• Career development with an international company where you can grow the career you dream of.
• Free medical coverage for employees* via the Health Investment Plan (HIP) PPO.
• An excellent retirement savings plan with high employer contribution.
• Tuition reimbursement, the Freedom 2 Save student debt program and FreeU education benefit - an affordable and convenient path to getting a bachelor’s degree.
• A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune.
• A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists.

The Opportunity

This position is responsible for the strategic development and implementation of marketing communications campaigns and programs to support the business and deliver results.

What You’ll Work On

• Responsible for executing campaigns across multiple channels and geographies to enable sales and build the Abbott Brand.
• This role’s success is built upon the ability to demonstrate an understanding of the business, product, customer, distribution channels, and competitors while applying their perspective and expertise in marketing communications to execute global plans.
• Create and execute measurable, multi-channel communication strategies and sales enabling campaigns to support the commercialization of Abbott ‘s products.
• Collaborate closely with peers in Marketing, Digital Marketing, Congress/Events, Public Relations and Creative Services to align on product launches, campaigns, process, strategies, best practices and efficiencies.
• Partner and collaborate with outside agencies/vendors to ensure initiatives meet expectations.
• Produce communication materials on time and on budget while using established department procedures and tools.
• Assist in content strategy for specific tier 1-3 events and congresses in close collaboration with Congress/Events, Creative Services, Digital Marketing, PR and Brand peers.
• Assist in content strategy and development for digital channels, such as web, social, email and paid content marketing.
• Liaison with specific geographies, such as Europe, Canada, Latin America and Asia Pacific, and provide direction to ensure consistent global messaging and strategy.
• Act as primary lead for ad and promo regulatory reviews.
• Manage inventory of all print and digital marketing materials according to compliance/regulatory requirements to support internal and external customers.
• Comply with U.S. Food and Drug Administration (FDA) regulations, other regulatory requirements, Company policies, operating procedures, processes, and task assignments.

Required Qualifications

• Bachelors Degree preferably in Communications, Journalism, Advertising, Marketing, Public Relations, English or an equivalent combination of education and work experience
• Minimum 5 years Professional experience in marketing communications, advertising or other similar field within the Medical Device Industry or another regulated industry.
• Proven track record of delivering measurable, successful multi-channel, sales- enabling communication campaigns.
• Demonstrated project management experience.
• Experience working in a highly matrixed and geographically diverse business environment.
• Demonstrated ability to work collaboratively as part of interdisciplinary teams that include product managers, designers, agencies, and marketing automation teams.
• Self-starter who takes initiative, is comfortable working in a fast-paced environment, and able to independently manage multiple projects towards aggressive deadlines.
• Strong verbal and written communications with ability to effectively communicate at multiple levels in the organization.

Preferred Qualifications

• Strong knowledge and experience with SEO, SEM and Social Media best practices preferred.
• Advanced skills in PowerPoint and other design software preferred.

Apply Now

• Participants who complete a short wellness assessment qualify for FREE coverage in our HIP PPO medical plan. Free coverage applies in the next calendar year.

Learn more about our health and wellness benefits, which provide the security to help you and your family live full lives: www.abbottbenefits.com

Follow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity Employer, committed to employee diversity.

Connect with us at www.abbott.com, on Facebook at www.facebook.com/Abbott and on Twitter @AbbottNews and @AbbottGlobal.

The base pay for this position is $72,700.00 – $145,300.00. In specific locations, the pay range may vary from the range posted.

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