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Full job description
The Email Marketing Coordinator will support the CRM team in connecting customers to the Smartwool brand and our products through email and other direct marketing channels. Working closely with the CRM Manager and vendor partners, you will ensure the successful delivery of email campaigns and support reporting and analysis. You will help our team run an efficient and effective email program with the partnership of Ecommerce and Marketing. You will collaborate closely with Smartwool’s creative team to bring product and brand stories to life via email.
Join the Smartwool Family
We make Merino wool socks and apparel to fuel adventures outside. Because we want to help you go far and feel good. As a company, we live by our values, every day: Openness We strive to be more transparent every day. From sharing more about our supply chain to simply letting people know the direction we plan on heading; we want to build and maintain trust with our customers and friends. Advocacy We believe in doing everything we can to sustain and preserve our one-of-a-kind, awe-inspiring environment. From building trails to partnering with organizations that protect nature, the Smartwool community wants to help give everyone the opportunity to experience the joy of the outdoors. Action We relentlessly pursue our goals. It’s one thing to say something and it’s another to do the thing you say. We want to back our desires with actions that put things in motion. We know that the most difficult problems are always the most rewarding to solve. Inclusivity We believe that the outdoors belongs to no one and, at the same time, to everyone. We believe in being compassionate, actively kind, generous, and accountable to everyone. What’s the good of creating all of this if we can’t share it? Fun-Loving We got into this whole thing (socks, base layers, etc.) because it’s fun to be outside. We hope to never lose sight of the thing that inspired us to create all of this—the joy of being in wild places. We want our gear and culture to inspire joyful, spontaneous, and wild moments in the outdoors for everyone, including ourselves.
Email Marketing Coordinator
How You Will Make a Difference:
Coordinate the email creative process from briefing to asset delivery.
Execute the email development and deployment process.
Provide post campaign analysis and support weekly reporting needs for the email channel. Share insights to support the email program strategy, planning, testing and growth.
Support the planning and building of the email content calendar.
Contribute to the CRM team’s understanding of the competitive landscape to influence and improve the email program.
Collaborate with our team to run an efficient and effective email program.
Who You Are:
Customer-Obsessed: You’re eager to grow your career in digital marketing, and the idea of working at a leading outdoor apparel brand excites you. You value the opportunity impact the customer experience on Smartwool.com and doing this work for a brand that promotes sustainability and inclusivity is a major selling point.
Process-Oriented: You can execute with excellence by following a process and constantly improve your methods based on feedback and learning. You can be flexible and adaptable to changing situations and business needs.
Curious: You’re excited about uncovering opportunities to better engage with our customers and internal teams. You want to understand the “why” behind things and use data to tell the story.
Clear Communicator: You exhibit clear communication and always follow up with updates on progress and timing. You understand the importance of tailoring your communication style to your audience and enjoy presenting in team meetings.
Results-Driven: You want the team to win and take pride in delivering great work.
Collaborative: You’re happy to lend a helping hand to others who need your expertise. You enjoy working with others and value the perspectives of different teams and departments.
Free To Be , Inclusion & Diversity
As a purpose-led, performance driven company, we strive to foster a culture of belonging based on respect, connection, openness and authenticity. We are committed to building and maintaining a workplace that celebrates the diversity of our associates, allowing them to bring their authentic selves to work every day.
Skills for Success:
2+ years of related digital marketing or ecommerce experience. Email experience is preferred but not required.
Proven track record of managing projects and timelines. An ability to manage and prioritize multiple projects with professionalism and flexibility. Experience working with project management software.
Experience supporting data-driven decision making with reports and analysis. Experience optimizing campaigns with AB testing. Proficiency in Microsoft Excel. Experience with Google Analytics is a plus.
Ability to draft a creative brief with clear communication objectives, messaging hierarchy and mandatories. Clear communicator able to navigate the creative process and provide feedback.
Experience working with an enterprise ESP is a plus, especially Salesforce Marketing Cloud.
HTML experience is a plus.
Detail oriented and process driven.
VF Guiding Principles: Live with Integrity, Act Courageously, Be Curious, Act with Empathy, and Preserve.
What’s in it F or Y ou
We’re in the business of unleashing human potential, driven by the ideas, energy and commitment of our people. That’s why we offer comprehensive benefits that encourage mental, physical and financial well-being for all VF associates. When it comes to benefits, we’re the total package. Go to MyVFBenefits.com and click on “Looking to Join VF?” to learn more.
Our Parent Company, VF Corporation
VF is one of the world’s largest apparel, footwear and accessories companies connecting people to the lifestyles, activities and experiences they cherish through our family of iconic outdoor, active and workwear brands. At the heart of our journey lies our company-wide purpose: We power movements of sustainable and active lifestyles for the betterment of people and our planet. This is our purpose. It’s the reason we come to work every day. It’s a commitment shared by our global associates across all brands. Our purpose unites us and leads us to pursue our goals, together. This is our calling. Learn more at vfc.com
We just have one question. Are you in?
Hiring Range : $56,160.00 USD - $70,200.00 USD annually
Incentive Potential : This position is eligible for additional compensation awards that may include an annual incentive plan, sales incentive, or commission potential. Specific details of the additional compensation eligibility for this position will be provided during the recruiting and interview process.
Benefits at VF Corporation : You can review a general overview of each benefit program offered, including this year's medical plan rates on www.MyVFbenefits.com and by clicking Looking to Join VF? Detailed information on your benefits will be provided during the hiring process.
P lease note, our hiring ranges are determined and built from market pay data. In determining the specific compensation for this position, we comply with all local, state, and federal laws.
At VF, we value a diverse, inclusive workforce and we provide equal employment opportunity for all applicants and employees. All qualified applicants for employment will be considered without regard to an individual’s race, color, sex, gender identity, gender expression, religion, age, national origin or ancestry, citizenship, physical or mental disability, medical condition, family care status, marital status, domestic partner status, sexual orientation, genetic information, military or veteran status, or any other basis protected by federal, state or local laws. If you are unable to submit your application because of incompatible assistive technology or a disability, please contact us at peopleservices@vfc.com . VF will reasonably accommodate qualified individuals with disabilities to the extent required by applicable law.
Pursuant to all applicable local Fair Chance Ordinance requirements, including but not limited to the San Francisco Fair Chance Ordinance, VF will consider for employment qualified applicants with arrest and conviction records.
