Social Media Manager

Full job description

UCLA Law's Communications brings the law school's mission and values to life by inspiring positive action as the school's chief storytellers. Reporting to the Assistant Dean of Communications and Director of Digital Marketing & Storytelling, the Social Media Manager assists with conceptualizing, creating, executing, measuring and helping evaluate social media programs for UCLA School of Law. Primary responsibilities include managing, maintaining and growing UCLA Law's social media channels and ensuring integrated messaging compatible with branding and marketing programs; managing the day-to-day operations of UCLA Law's social media channels on Instagram/Stories/IGTV, LinkedIn, YouTube, Facebook, X, Reddit and more; producing content for these channels; leveraging these channels to strengthen campaigns; amplifying partner content specific to their goals; monitoring for trends and engaging with followers/community; assisting Communications leadership in developing actionable insights from analytics; researching industry best practices for existing and emerging trends in social media; attending events and providing coverage; and crisis communications and reporting. Duties are performed onsite during normal office working hours and the incumbent maintains consistent and punctual attendance. Working hours may include weekends, evenings, and holidays and may require light travel.

Salary & Compensation

• UCLA provides a full pay range. Actual salary offers consider factors, including budget, prior experience, skills, knowledge, abilities, education, licensure and certifications, and other business considerations. Salary offers at the top of the range are not common. Visit UC Benefit package to discover benefits that start on day one, and UC Total Compensation Estimator to calculate the total compensation value with benefits.

Qualifications

• Minimum 3 years Professional social media work experience, including demonstrated success using social media to grow a consumer brand with measurable results. (Required)
• Prior experience with social media scheduling, listening and competitive research tools, including Sprout and Dunroe. (Preferred)
• Prior experience producing compelling YouTube and Instagram videos, including day-in-the-life vlogs, to build community, engagement, and philanthropy. (Required)
• Prior experience working cross-platform between Mac and PC environments; working knowledge of social media file conversion and specs/ratios. (Required)
• Prior experience scriptwriting, storyboarding and communicating ideas with people who are unfamiliar with video production. (Required)
• Prior experience conducting video interviews, directing and working with on-screen talent. (Required)
• Advanced knowledge of social media platforms (Facebook, Twitter, Instagram, YouTube, Reddit, LinkedIn, GroupMe, BeReal, etc.) (Required)
• Advanced knowledge/understanding of basic marketing principles and strategies. (Required)
• Strong ownership, deadline-oriented and proven proactive management including ability to independently prioritize and track complex, competing schedules; proactively anticipate and complete tasks; and self-initiate programs (Required)
• Research and analytical skills sufficient to analyze problems in a multi-faceted way and to develop and implement innovative solutions as well as track the effectiveness of different techniques. (Required)
• Possess strong internet research skills with the ability to find and compile interesting and relevant content (blog posts, news items, photos, video, etc.) (Required)
• Demonstrated exceptional written and verbal communication and ability to communicate effectively and professionally with a willingness to work across departments to build project teams as well as with external partners. (Required)
• Willingness to keep abreast of industry trends and technologies and contribute frequent suggestions. Ability to learn software applications and systems. (Required)
• Excellent spelling, grammar, copywriting, and editing skills. (Required)
• Attention to detail, demonstrated capacity for carrying out tasks in an accurate manner, and ability to check own work for accuracy. (Required)
• Familiarity with design, image editing, and multimedia editing programs, such as InDesign, Photoshop, Premiere, or other Adobe Creative Suite products, and Canva. (Required)
• Knowledge of University structure and organization, policies and procedures, and staff. (Required)
• Skill in supervising student employees, including hiring, orienting, training, organizing workflow, monitoring and evaluating performance, and coaching and counseling when necessary. (Required)

Education, Licenses, Certifications & Personal Affiliations

• Bachelor's Degree in Marketing, communications, public relations, or related field. (Preferred)

Special Conditions for Employment

• Background Check: Continued employment is contingent upon the completion of a satisfactory background investigation.
• Age Requirement: Candidate(s) must be 18 years or older to be eligible to be hired.
• Ability to handle sensitive situations with discretion and to maintain confidentiality. (Required)
• Ability to work in a fast-paced environment that is subject to last-minute changes; organizational skills to manage multiple jobs simultaneously, all while working with fixed schedules and deadlines. (Required)
• Ability to follow directions from supervisors and to provide clear directions to staff and student employees. (Required)
• Ability to get to work reliably and on time and to be present in the workplace during normal working hours. Ability and willingness to work some evenings and weekends. (Required)
• Ability to initiate and maintain cooperative working relationships with co-workers, supervisors, and managers. Ability to work harmoniously and as a team player, thrive in a team-based environment, and skill in fostering teamwork among others (Required)
• Light Travel

Schedule

8:00 a.m. to 5:00 PM.

Union/Policy Covered

99-Policy Covered

Complete Position Description

https://universityofcalifornia.marketpayjobs.com/ShowJob.aspx?EntityID=38&JDName=Media%20Communications%20Specialist%203%20(40972182)

Apply

Campus Requisition #:

2426

UC Payroll Title:

MEDIA COMM SPEC 3

Department:

LAW

Appointment Type:

2 - Staff: Career

Budgeted Pay Scale:

$71,500 - $76,000 Annually.

• Full Salary Range:

USD $71,500.00/Yr. - USD $154,900.00/Yr.

Remote/Hybrid Eligibility:

Yes

Department Location:

385 Charles E Young Dr E Law School

Total Openings:

1

Full or Part Time:

Full Time