Social Media Marketing Specialist

Full job description

Job Title: Social Media Marketing Specialist

Location: Hybrid Irving, TX

Salary Range: $65,000-$75,000

Company: Caliber Healthcare Solutions

About Us: Caliber Healthcare Solutions empowers high-quality physicians and advanced practice providers with greater career flexibility, autonomy, and mobility. As the leading provider-centric staffing firm, we serve as a trusted advisor both to providers and organizations competing for scarce clinical talent. Built on a foundation of specialization and exceptional support, Caliber’s workforce solutions ensure the quality and continuity of patient care in communities across the U.S. We deliver exceptional outcomes by putting the provider at the center of our purpose.

Position Overview: We are seeking a creative and results-driven social media marketing specialist to join our team. In this role, you will be responsible for developing and implementing social media strategies to enhance our brand visibility, engage our target audiences, and drive traffic to our website. You will play a crucial role in promoting our services and expanding our online presence across various social media platforms.

The team at Caliber is unified by one shared mission: To empower physicians and advanced practice providers with professionally satisfying and financially rewarding practice opportunities, flexible schedules that fit their lifestyle goals, and the opportunity to provide exceptional patient care. We are seeking a talented social media marketing specialist who is looking for a career infused with meaning and someone who has the same vision for the future of healthcare.

Key Responsibilities:

• Develop and execute a comprehensive social media marketing strategy aligned with Caliber’s brand, mission, and business objectives.
• Develop and maintain a social media content calendar to support strategic topics and initiatives.
• Create engaging and relevant content for social media platforms, including but not limited to Facebook, LinkedIn, Instagram, and YouTube.
• Cultivate a strong brand presence and ensure consistent brand recognition.
• Develop and implement a comprehensive strategy for optimizing, managing and supporting executive, sales and recruitment leader LinkedIn profiles to enhance their visibility, credibility, and engagement within relevant professional networks.
• Act as a community manager for Caliber; monitor engagement and respond to comments and messages.
• Monitor industry trends and competitor activities to identify opportunities for growth and improvement.
• Collaborate with the marketing team to align social media efforts with overall marketing objectives and campaigns.
• Track and analyze social media metrics to measure the effectiveness of campaigns and optimize performance.
• Stay updated on best practices and emerging trends in social media marketing to continuously enhance our strategies and tactics.
• Provide regular reports and insights on social media performance to key stakeholders.

Qualifications:

• Proven 3-4 years of experience in social media marketing, preferably in the healthcare or staffing industry, with knowledge and understanding of the changing social media landscape required.
• Strong understanding of social media platforms, algorithms, and trends.
• Excellent written and verbal communication skills.
• Creative thinker who takes the initiative to develop engaging content for a variety of channels required.
• Analytical mindset with the ability to interpret data and draw actionable insights.
• Demonstrated ability to work independently and collaboratively while managing deadlines and prioritizing tasks within a fast-paced work environment.
• Track record of driving significant organic visibility across key social channels.
• Experience in collaborating with graphic designers and video editors to produce content is preferred.
• Proficiency in social media management tools and analytics platforms.

Job Type: Full-time

Pay: $65,000.00 - $75,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Employee assistance program
• Employee discount
• Flexible schedule
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Parental leave
• Retirement plan
• Vision insurance

Ability to Commute:

• Irving, TX 75039 (Required)

Ability to Relocate:

• Irving, TX 75039: Relocate before starting work (Required)

Work Location: Hybrid remote in Irving, TX 75039

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